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BRIAN IREDALE DESIGNS
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Brian Iredale
Born at an early age. Brought up mostly in the South of England, but with a short interlude in Sri Lanka due to my Fathers posting to that country. Schooldays were followed by nine years of hard labour working for the Ordnance Survey in Southampton drawing maps. Finding this rather boring, and with very little prospects for promotion I changed horses and sought further education at Liverpool College of Art, studying Interior Design for four years.

After leaving college I worked in Maidenhead for a firm of Architects for approximately two years, and was working mostly on Department store developments (C&A); interesting work, but not really in the field that I had trained for.

This was followed by an appointment with Courage Brewery at Reading in their Interior Design Department, and set the scene for my career. By definition all of the work was in the Licensed Trade, and it was here that I acquired my grounding and knowledge of that particular trade. Many of the people that I met and worked withat that time are still working within the Brewing industry, and I still come across familiar faces from that period.

After a period at Courage I left to join Whitbread, working at their Kings Cross office in London, and then at their new offices in Luton. Commuting from High Wycombe to Kings Cross and then to Luton proved time consuming, and when a job opportunity in Portsmouth came available I transferred from within Whitbread and moved house to the Portsmouth area. As a satellite design department of Whitbread we became a victim of 'centralisation', and operations were transferred to Cheltenham. Not wishing to move, and with an attractive redundancy package on offer, I elected to leave Whitbread and set up my own business.

The company has been successfully running for sixteen years, and remains firmly rooted in Licensed Trade.

Ian Edmunds (Geordie Boy)

The son of a coal merchant I was brought up in the poverty stricken suburbs of Newcastle. Between hours of toil at the coal face and secret ballet lessons I managed to find time to study at South Tyneside College, and left with a National Diploma in Design, specialising in 3D Design.
After years of tunnelling I managed to escape the northeast to 'God's country', where I studied at Portsmouth College of Art and Design attaining a Higher National Diploma in Illustration.
I started working at Brian Iredale Designs in 1990 producing scale drawings from measured site surveys, detailed shop fitting drawings, internal and external decoration schemes, colour boards, signage schemes as well as internal and external visuals.
In 1996 I went to work with Sampson Associates Architects and Designers in London SE1. There I gained knowledge of the architectural aspects of interior design as well as project managing but left a year later to see my family and catch up on some sleep.
I returned to Brian Iredale Designs with a greater knowledge of building regulations and planning issues and will soon be taking over the company
(Brian doesn't know that yet).
In my spare time I enjoy playing and watching football (Newcastle United), darts, greyhound/horse racing, whippet grooming and I am a keen pigeon fancier!

Ian Picture
Gemma Picture

Gemma Jackson (The sweetie Monster)

After leaving school I took a National Diploma in Interior Design at Eastleigh College and completed the course at Highbury College two years later. While at Highbury College, as part of a team of students, I was a finalist in the Whitbread Young Entrepreneur of the Year Award and came runner up in the Berkeley Homes Gunwharf Quays Development Competition.
Since coming to work at Brian Iredale Designs in September 2001 I have worked on Public House and Restaurant projects from the conceptual stages, completing measured site surveys, exploring different layouts and schemes through feasibility sketches, as well as putting together sample boards and presenting schemes to clients.
When not at work I enjoy eating out, going to the cinema and occasionally taking time out to visit galleries, although I love sailing it is something that I rarely get the chance to participate in!